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Dear Sir/Madam,
QUESTIONNAIRE ON A RESEARCH PROJECT ON effects of advertisement on brand attitude among children between 5-15 years
I am a post graduate student of the above named institution. I am currently carrying out a research study on the topic “Effects of advertisement on brand attitude among children between 5-15 years”.
This is part of the requirements for my graduation and award of M. Sc degree by the University.
Kindly fill the questionnaire as honestly and objectively as possible. All information supplied will be treated with utmost confidentiality and used mainly for academic purpose.
Thank you in advance for your co –operation.
Yours sincerely,
Babade Toyin Grace
(Researcher)
PART ONE (PARENTS)
Instruction: Please tick [√] and fill in as appropriate.
- Gender: (a) Male [ ](b) Female [ ]
- Age: (a) Below 21 years [ ] (b) 21 – 29 years [ ](c) 30 – 49 year [ ]50 years and above [ ]
- Marital Status: (a) Single [ ] (b)Married [ ](c) Divorced [ ]
- Educational Qualifications: (a) WAEC /SSCE [ ] (b) OND /NCE [ ] (c) HND/B. Sc [ ] (d) MBA /M. Sc [ ](e) Professional [ ](f) M. Sc / M.B.A + Professional [ ]
- Age Ranges of Children (a) 5-8 years [ ](b) 9 – 10 years [ ](c) 11 -13 years (d) 13 -15 years [ ]
- Number of Children in Family: (a) 1-5 [ ](b) 6-10 [ ](c) 10 and Above [ ]
- Types of Family: (a) Nuclear [ ](b) Extended [ ](c) Single-Parent [ ]
- Family Setting: (a) Polygamy [ ](b) Monogamy [ ]
- Family Income P.A. (a) N10,000-N50,000[ ](b) N60,000-N100,000 [ ](c) N100,000-N200,000 [ ]
(d) N300,000-N400,000 [ ] (d) N500,000 and Above [ ]
PART TWO
Instruction: Please tick [√] as it tallies with your answer.
Where:
SA = Strongly Agree
A = Agree
U = Undecided
D = Disagree
SD = Strongly Disagree
| S/N | Research Questions 1 – What is the relationship between brand attitude formation and children buying decision? | SA | A | U | D | SD | Total |
| Q1 | Aggressive adverts of any brand products easily affect children’s choice of buying | ||||||
| Q2 | Awareness of any brand loyalty products make children to be irrational in their choice of purpose | ||||||
| Q3 | Well packaged products attracts children tastes | ||||||
| Q4 | Advertised packaged products woos children buying decision to patronize the product | ||||||
| Total | |||||||
| S/N | Research Questions2 – To what extent will advertising audio and visual messages affect brand attitude formation among children and the subsequent effects on consumption decision and patterns in FMCG? | SA | A | U | D | SD | Total |
| Q1 | jingle of products easily attract children’s choice of buying | ||||||
| Q2 | Advert phrases on moving bill board easily attract children’s choice of buying | ||||||
| Q3 | Advert jingle is the surest way to attract children brand attitude towards a product | ||||||
| Q4 | Cartoon form of advert attract children consumption pattern for a product | ||||||
| Total | |||||||
| S/N | Research Questions 3 – Does peer influence plays stronger impact than advertising in brand attitude formation among children in FMCG? | SA | A | U | D | SD | Total |
| Q1 | Children prefer to buy similar types of product that they see with their fellow peers more than the one on the advert | ||||||
| Q2 | Children are likely to develop a flair for a product seen among other children than the one displayed on the billboard | ||||||
| Q3 | Children sometimes assume that frequently advertised product is better than the common product seen among peers | ||||||
| Q4 | Children are more attracted to advertised products that are seen every where | ||||||
| Total | |||||||
| S/N | Research Questions 4 – How can advertising frequency and intensity affect brand attitude formation among children in FMCG? | ||||||
| Q1 | Persistent advert are pull factor to influence children moral to buy more | ||||||
| Q2 | The more products are promote through the media medium the more it attract children’s attitude towards patronizing such product | ||||||
| Q3 | The extent of advertising affect brand attitude formation among children | ||||||
| Q4 | Aggressive form of advertising any brand product makes children to get addict to such product if all things are equal | ||||||
| Total |
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