Full Project – AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING

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AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU METROPOLIS

ABSTRACT

This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement objectives in Enugu and the various opportunities and benefit of classified advert which media organisation and advertisers in Enugu can exploit. Finally, the study tried to find out the ethical level of classified advertising in Enugu metropolis.

To generate answers to the study two sets of questionnaires were administered. One to the print media organisations and the other to advertisers and consumers of classified columns. It was discovered after a detailed analysis. The hypotheses formulated where tested using chi- square (X2). The sample size were determining using Topman formular fo advertiser. (Customers) why senses survey was used for management and relevant staff.

 

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Full Project – AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING