Full Project – MARKETING OF COMMUNICATION SERVICES

Click here to Get this Complete Project Chapter 1-5

MARKETING OF COMMUNICATION SERVICES

(A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)

ABSTRACT

This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the employers/staff of the television house.  The objective is to find out how this channel will be able to reach it’s numerous customers with adequate and reliable information at their door post around and all over the world.  Also to determine the amount of satisfaction customers derive from the present state of communication services by the channel.

The research methodology employed were  questionnaire and observations of how communications services are marketed to reach its numerous customers.  Also Desk research was employed and most of the vital information was collected from both primary and secondary sources of data collection.  However, the use of statistical models and chi-square was not used to test the hypothesis because the population used was not definite.  From the analysis of the data obtained it was discovered that Nigeria television Authority Channel 8 Enugu has a very vast area of coverage.  That the quality of their services is able to meet the needs and demands of this numerous customers.  With the observations made by the research, It was recommended that the Nigerian Television authority channel 8 Enugu should do the following.

(a)              Should maintain their high quality of services.

(b)             The Nigerian Television authority channel 8 Enugu should continue to be customer oriented by paying attention to customers complain if their is any.  So that they will be increased efficiency in their marketing of communication services.

 

Get the Complete Project

This is a premium project material and the complete research project plus questionnaires and references can be gotten at an affordable rate of N3,000 for Nigerian clients and $8 for international clients.

Click here to Get this Complete Project Chapter 1-5

 

 

 

 

 

You can also check other Research Project here:

1. Accounting Research Project
2. Adult Education
3. Agricultural Science
4. Banking & Finance
5. Biblical Theology & CRS
6. Biblical Theology and CRS
7. Biology Education
8. Business Administration
9. Computer Engineering Project
10. Computer Science 2
11. Criminology Research Project
12. Early Childhood Education
13. Economic Education
14. Education Research Project
15. Educational Administration and Planning Research Project
16. English
17. English Education
18. Entrepreneurship
19. Environmental Sciences Research Project
20. Guidance and Counselling Research Project
21. History Education
22. Human Kinetics and Health Education
23. Management
24. Maritime and Transportation
25. Marketing
26. Marketing Research Project 2
27. Mass Communication
28. Mathematics Education
29. Medical Biochemistry Project
30. Organizational Behaviour

32    Other Projects pdf doc

1. Political Science
2. Psychology
3. Public Administration
4. Public Health Research Project
5. More Research Project
6. Transportation Management
7. Nursing

Education

 

 

 

Full Project – MARKETING OF COMMUNICATION SERVICES