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Full Project – Design and implementation of a localized web-based social networking website

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CHAPTER ONE

INTRODUCTION

1.0 INTRODUCTION

A social network is a social structure made up of a set of social actors, sets of dyadic ties, and other social interactions between actors. Privacy concerns with social networking services is a subset of data privacy, involving the right of mandating personal privacy concerning storing, re-purposing, provision to third parties, and displaying of information pertaining to oneself via the Internet. Social network security and privacy issues result from the large amounts of information these sites process each day. Features that invite users to participate in-messages, invitations, photos, open platform applications and other applications are often the venues for others to gain access to a user’s private information. In addition, the technologies needed to deal with user’s information may intrude their privacy (Nissenbaum, 2014).

In recent years, online social networks like Facebook, LinkedIn, and Twitter have turned out to be fundamental parts of our online lives, and their popularity is increasing at a surprising rate each and every day. According to a survey conducted by the Pew Research Center’s Internet & American Life Project, almost 72 % of online US adults are members of online social network sites, compared to only 8 % in 2005 and 67 % in late 2012. Among the social networking sites, Facebook with nearly 1.28 billion users worldwide as of the first quarter of 2014 has been one of the most successful ones in recent years (Obar and Wildman, 2015).

Online social networks have seen a rapid increase in the number of users, especially in the last few years. Being a strong communication channel, online social media has become a popular tool to comment on worldwide events, improve information discovery, and facilitate social interaction. In addition, online social network sites are powerful tools to not only stay connected with friends and family members but also to connect with professional groups. Additionally, they can be used for marketing and advertising purposes and for enhancing business reputation.

People join online social network sites, create their own profiles, and connect to other members of the network with the main purpose of keeping in touch with them and sharing common interests. Most online social network sites share some common features. One of the fundamental properties of online social network sites is that they allow their users to create their own profiles (Kaplan and Haenlein, 2010).

Shozi and Mtsweni (2017) stated that neighboring users usually have common interests, and a higher degree of trust exists among them. Users can trace a specific online social network member by following the links connecting online social network users in order to reach his online profile. Finally, unlike other online sites that are usually content based, online social network sites are mainly organized around their users. In other words, two major components of online social network sites are user accounts and the links between users. Although a social networking site can be a good way of connecting to people with similar interests, the ever-increasing number of online social network sites users leads to a growing amount of available data related to social relations. The availability of massive amount of personal information has attracted the attention of malicious users and motivated them to initiate attacks against online social network sites by gaining access to the information shared by the users. Therefore, the privacy of online social network users can be at risk.

1.1 BACKGROUND OF THE STUDY

Before social networking sites exploded over the past decade, there were earlier forms of social networking that dated back to 1997 such as Six Degrees and Friendster. While these two social media platforms were introduced, additional forms of social networking included: online multiplayer games, blog and forum sites, newsgroups, mailings lists and dating services. They created a backbone for the new modern sites. Since the start of these sites, privacy has become a concern for the public. In 1996, a young woman in New York City was on a first date with an online acquaintance and later sued for sexual harassment, after her date tried to play out some of the sexual fantasies they had discussed while online. This is just an early example of many more issues to come regarding internet privacy (Davison et al., 2012).

In the past, social networking sites primarily consisted of the capability to chat with others in a chat room, which was far less popular than social networks today. People using these sites were seen as “techies” unlike users in the current era. One of the early privacy cases was in regards to MySpace, due to “stalking of minors, bullying, and privacy issues”, which inevitably led to the adoption of “age requirements and other safety measures”. It is very common in society now for events such as stalking and “catfishing” to occur (Taddicken, 2014).

According to Marwick and Boyd (2014) asserted that the use of social media has become ubiquitous, with 73% of all U.S. adults using social network sites today and significantly higher levels of use among young adults and females. Social media sites have grown in popularity over the past decade, and they only continue to grow. A majority of the United States population uses some sort of social media site.

1.2 STATEMENT OF PROBLEM

Communication is a basic human need and for that reason, man has always found a means of meeting this need. In Delta State Polytechnic, most prospective students of the institution have had issues in the past when it comes to selecting careers, choosing their course of study and indecisions about the right school to apply for. However, to solve these problems, a social networking platform needs to be created where these students can relate with others who can answer these questions. Consequently, relevant requirements have to be taken into consideration in the development of a web based social networking media to solve these problems stated above.

1.3 AIM AND OBJECTIVES OF THE STUDY

The aim of this study is to develop a web/online social networking platform for the Delta State Polytechnic, Otefe.

The objectives of the study includes:

Gathering the right requirements for this application.
Modeling the requirements gathered using a Unified Modeling Language (UML).

Implementing the system by creating a user-friendly platform that will be easier for these students to interact with each other and ask questions using threads and topics.

1.4 SIGNIFICANCE OF THE STUDY

This study has its relevance in solving real life problems affecting students today like indecisions about student’s course of study, career choices and misinformation about that institution. The application will also be flexible to provide different categories where users can have specific choices to select from. Information is the bane of decision-making for students and present time web applications cannot live up to providing real time information that can be accessed from anywhere by the end user. It is important to put interest into the development and usage of online forums in solving these problems.

1.5 SCOPE OF THE STUDY

In this study, the system is intended in implementing a web based social networking site in Delta State Polytechnic, Otefe-Oghara rather than addressing a greater audience, in other student forums.

1.6 LIMITATION OF THE STUDY

The basic limitation of this project is that the right set of the polytechnic students with the right information and answers to any question may not be available to make this project a success. But, this will also be taking into consideration during the implementation of the project.

1.7 DEFINITION OF TERMS

DARK SOCIAL: Dark social is social sharing that cannot be traced back to the original source. This means the content has been passed on through private channels like email or messaging apps, rather than public channels like timelines and newsfeeds.

DIRECT MESSAGE: A direct message (DM) is a private message sent through a social platform. By default, DMs from non-followers are blocked or filtered into a secondary inbox.

FORUM: a meeting at which a subject can be discussed Forums were held to determine how to handle the situation.

PERFORMANCE: To perform is to take a complex series of actions that integrate skills and knowledge to produce a valuable result.

PROSPECTIVE STUDENTS: Prospective students are students who might attend a school in the future.

SOCIAL MEDIA: A social media dashboard is a tool that allows marketers and social media managers to manage all of their social platforms from one screen. A dashboard allows its users to schedule, post, view, and respond to both organic and paid social posts, and to create analytics reports.

SOCIAL NETWORK: A social network is a website that allows people with similar interests to come together and share information, photos and videos.

STUDENT: Is a learner, or someone who attends an educational institution.

WEB BASED: A web-based application is any program that is accessed over a network connection using HTTP, rather than existing within a device’s memory.

WEBSITE: A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server.

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