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Full Project – The effect of cultural belief on hotel industry in Nigeria.

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CHAPTER ONE

1.0 INTRODUCTION

1.1 Background of the Study

The word Hospitality derives from the Hospes, meaning “host” “guest” or “stranger”. Hospes is formed from hosts, which means “stranger”. In west today hospitality is rarely matter of protection and survival, and is more associated with etiquette and entertainment. However, it still involves showing respect for one’s guest, providing for their needs and treating them as equal. Culture and sub-culture vary in the extent to which one is expected to show hospitality to strangers, as opposition personal friends or numbers of one in group. Hospitality, this is a discipline that studies the usage of hospitality (Akpabio, 2010).

In today’s society, the general population understands that cultural beliefs have significant effects on general performance of hospitality industry. These cultural beliefs usually translate to different perceptions causing discrepancies in the establishment and patronage of hospitality facilities such as hotel, restaurants, amusement parks, resorts etc. With globalization in full speed and people continually traveling abroad to and from different countries, the hotel industry faces many challenges in accommodating these different cultural beliefs (Seo, 2012).

Taylor (1991) defined culture as “that complex whole, which includes shared ideas, knowledge, beliefs, art, morals, law, custom and any capabilities and habits acquire by man as a member of society”. He contended that, though culture is something that cannot be seen, heard, smelled, touched, or tasted; it has been in continuous existence for years. Incidentally, culture is very real, and so important that without it, human societies would be quite impossible. According to the National Technical Working Committee on culture, tourism and National Re-orientation(2007), “culture is what we collectively make of the raw ingredients of life” and the physical and environmental endowments of nature. In this way culture is as Goldbard (2004) said “culture is sum-total of human ingenuity; language, signs and symbols, system of belief, customs, clothes, cuisine tools, toys and trinkets, the built environment and everything we use to fill it up”.

Ifegbo (2005) stated that history tells us that our fore-fathers offered hospitality and tourism services to strangers willingly. They were in the habit of being their brothers keepers. Our fore fathers practiced hospitality even before the arrival of the “white man”. However, it was the colonialists that commercialized hospitality as trade and commerce in Nigeria. Since tourism has become a major industry in many countries, the hospitality industry has also become very important. Hospitality or hotel industry is one of the largest industries in the tourism sector which has played a vital role in the tourism industry especially in providing tourist with the needed comfort in any tourist destination (Laws, 1995). It is an agent of economic and social change, a service-based industry of creating employment and income (World Tourism Organization, 1997).

1.2 Statement of the Problem

Despite the abundant available hotels, restaurants and motels that are there in Katsina metropolis, certain Hausa cultural beliefs still exist that are not catching up with present time realities , are inimical to progress and development and affects the smooth running of the hospitality industry.

1.3 Aim and Objectives

This work is designed with the aim of assessing the effect of Hausa cultural beliefs on the hospitality industry. Other specific

Objectives are

To identify the Hausa cultural beliefs that have direct effect on the hospitality industry.
To determine the effect this Hausa cultural beliefs have on hospitality industry

iii. To find out to what extent these Hausa cultural beliefs affect, the hospitality industry.

To determine the progress that has been made to cushion some of these Hausa cultural beliefs

1.4 Significance of the Study

The project research has great significance in the hospitality industry and the significance of the study is to enlighten people on the effect of Hausa cultural beliefs on hospitality industry in Katsina state.

The study would also be of significance to business persons wanting to invest in hospitality industry in the country/state as it gives them step-by-step guides on how to go about resolving the cultural constraints.

It would also be of significance to all stakeholders and government as additional knowledge on hospitality management.

Furthermore, the research will also be useful to whosoever intend to undertake another research with relevant materials and information; especially if the topic of the research is related to this

1.5 Scope of the Study

The study intends to examine the effect of cultural belief on hospitality industries with particular reference to Hausa Culture, Katsina.

Limitation of the Study

The study is limited to the cultural beliefs of the Katsina metropolis and in the process of the research problems encounter by the researcher is limited time and finance.

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